Company Profile Assignment Example | Topics and Well Written Essays - 500 words

Company Profile - Assignment Example It is in California that its first registered restaurants were started. Out of the many restaurants, it operates under different registrations with about one hundred and sixty-five registered as ‘Cheesecake brands’ while the others put as ‘Grand Lux Cafà ©Ã¢â‚¬â„¢. As at today, the company has expansively stretched, and it has pierced through foreign countries to the Middle East. I define the company’s mission statement as an orientation towards customer satisfaction aimed at gratifying the consumers’ needs through effective service delivery.As provided for in the theory of consumer behavior, customers are more likely to remain loyal to a brand through satisfaction. It is this realization that underpins the company’s mission statement. It seeks to create an enabling environment that ensures that customers are fulfilled by the services offered. The purpose and vision of the company can be defined as an existence to outdo others and emerge the best in the industry in the highly competitive industry. It seeks to achieve this through its determination to provide high-quality food. As given in the theory of comparative advantage, this will enable the company to record high sales since customers would want to be part of a high quality producing company. Vision and purpose list include high quality food, good customer relations, and high-profit generation. Effective leadership is one area that has seen Cheesecake grow to what it is today. According to Pinnington (2011), leadership is defined as the act of winning a team and persuading them to follow one into carrying out a certain task or project so as to meet the objectives. Behavioral theory as leadership perspective conceptualizes that effective leadership is achieved when an effective strategy and actions are used in approaching the leadership task. Cheesecake Factory’s leadership