Company Profile Assignment Example | Topics and Well Written Essays - 500 words

Company Profile - Assignment Example It is in California that its first registered restaurants were started. Out of the many restaurants, it operates under different registrations with about one hundred and sixty-five registered as ‘Cheesecake brands’ while the others put as ‘Grand Lux Cafà ©Ã¢â‚¬â„¢. As at today, the company has expansively stretched, and it has pierced through foreign countries to the Middle East. I define the company’s mission statement as an orientation towards customer satisfaction aimed at gratifying the consumers’ needs through effective service delivery.As provided for in the theory of consumer behavior, customers are more likely to remain loyal to a brand through satisfaction. It is this realization that underpins the company’s mission statement. It seeks to create an enabling environment that ensures that customers are fulfilled by the services offered. The purpose and vision of the company can be defined as an existence to outdo others and emerge the best in the industry in the highly competitive industry. It seeks to achieve this through its determination to provide high-quality food. As given in the theory of comparative advantage, this will enable the company to record high sales since customers would want to be part of a high quality producing company. Vision and purpose list include high quality food, good customer relations, and high-profit generation. Effective leadership is one area that has seen Cheesecake grow to what it is today. According to Pinnington (2011), leadership is defined as the act of winning a team and persuading them to follow one into carrying out a certain task or project so as to meet the objectives. Behavioral theory as leadership perspective conceptualizes that effective leadership is achieved when an effective strategy and actions are used in approaching the leadership task. Cheesecake Factory’s leadership

International Business ) Research Paper Example | Topics and Well Written Essays - 750 words

International Business ) - Research Paper Example Corporate social responsibility also has a great impact on the company’s market share and expendability. Many companies in various continents treat corporate social responsibility as a key aspect of their company survival technique. It has evolved from being a value additional concept of management to on being among the key concepts. This is because consumers evaluate their produces depending on how friendly they are to the environment, and their conformance to most of the international laws that business ethics demand be met. Many European companies are among the leading socially responsible companies in the present society (Global edge, 2012). This is true because Europe gets ranked as one of the greatest markets in the world. For this reason, the companies that operate in this zone must be willing to impress their consumers. The FTSE index provides the best tool in monitoring corporate socially responsible companies, in Europe, and the remaining parts of the world. The resh uffle of leading global responsible investment index series provides information on the companies that have adhered to environmental and social laws in the internal business arena. Companies get to fluctuate from one position to another because social laws change daily, and an organization will not be able to conform to each and every that is passed. In addition, not all corporate laws are universal. One of the most common companies that are socially responsible in Europe is Microsoft Europe. This is a company that was invented by Bill Gates and Paul Allen way back in 1975, and has since with co-operation with other companies revolutionized the software computing industry. As a software company, Microsoft does not face common responsibility in terms of social and environmental laws like other production companies. This is because it does not pollute the environment or utilize much of its resources (Barth & Wolff, 2009). Despite this, social responsibility has been key to the company because it has since been expanding in to different countries that harbor different social values. Microsoft has also been aware of the security issue their customers get to face in the internet, hence introducing free protective software’s such as windows defender. They have also included a vast number of language packs for their software users, hence allowing their products to be used by almost everybody in the world. Another company that is well known for its social responsibility and international conformance is Toshiba. Toshiba is an electrical component manufacturing companies to most other manufacturing companies, mostly in the computer industry. With a company of this nature, it demands so much from the environment due to the need for raw materials such as plastic and carbon fiber used in designing electrical circuit boards. It also utilizes metallic elements in some of its parts mostly aluminum and copper wires for cabling purposes. This means that the company gets to emit a lot of toxic gases to the environment. This will demand that to shows a lot of responsibility to those that live in its environment, and employees that work inside. However, the German company is ranked as the 22nd among the top a hundred companies that are socially responsible. This is because they have made sure that they do not release high levels of toxic gases to